visual identity & Ui/UX design
collectAi ist a Fintech of Otto Group for AI-based invoices and payment reminders. The company was founded as part of the innovation hub Otto Group Digital Solutions. As part of the Otto Group, Germany’s biggest e-commerce retailer, collectAI unites an innovative entrepreneurial spirit with sustainable development.
So-called “dialogue boxes” were developed for the design because they remind the viewer of a chat aesthetic and emphasise the communicative nature of the product. Additionally, the design is working with a simple and clear mark designation, two strong “digital” colours, a simple geometric font and concise process charts.
Studio David Welbergen
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60596 Frankfurt am Main
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